President & CEO
Has over 25 years of market research and management experience. Nick was the past president of Philippine Marketing Association and CPM Society in Asia. He teaches marketing analytics in the Asian Institute of Management, marketing research in DLSU, and Strategic Management in FEU Makati He is a trustee and fellow of the Institute for Solidarity in Asia, a non-profit non-stock organization whose advocacy is a good governance in local governments. He serves in the board of Philippine Christian University. Nick has been the project leader of many research and consulting projects for local and foreign clients, and for government and private accounts.
Promoting the growth of e-commerce in the Philippines since 1997, Janette Toral is the site owner of DigitalFilipino.com. She currently serves her community in the DigitalFilipino Club and the public at large through training and consulting in the area of e-commerce, digital marketing, blog campaign, and the likes.
Worked with Strand in managing the Purchasing Managers’ Index (PMI), and was responsible for project monitoring and business development. In addition, she also worked with Synovate where she handled major accounts catering mostly in FMCG, banking and B2B businesses. Her project experience lies in conducting UAI, product test (monadic and sequential monadic), brand tracking and consumer satisfaction studies. Her most recent stint was at J.P. Morgan in New York, USA where she introduced social media analytics within the treasury department aside from conducting online research for the firm. She also has expertise in secondary data gathering and in conducting industry studies for local and multinational accounts.
Graduated from the University of the Philippines Los Banos on April 2014 with a Degree of BA Sociology. Monique Encio has been a part of I-Metrics family since October 2014. She was a Research Assistant during her first six months in the company and has been transferred to the Administrative Department until present. She's in charge in hiring employees, training, compensation & benefits, and all administrative works in the company.