Why do market research?

  1. New Product Development
    • Invest in market research to know if a new product will be well accommodated in the market before full scale launching of the product/service
  2. Understanding Your Customers Better
    • Segment your customers according to different behaviour types, attitudes, and lifestyle
    • Measure customers’ satisfaction towards your product/service
    • Determine price sensitivity of customers towards your product/service
  3. Minimize Risk
    • Identify consumers who are most likely to default/pose a credit risk
  4. Making Investment Decisions
    • Get a glimpse of you and your competitors’ performance in the industry
    • Understand the economic, political and cultural climate of a certain territory
    • Identify current and future trends and practices in the industry
Type of Studies Conducted
  • Usage, Attitude and Imagery Research
  • Advertising Research
  • Credit Risk Modelling
  • Price Sensitivity Research
  • Customer Satisfaction
  • Political Research
  • Economic Tracking Research
  • Brand Tracking Research
  • Mystery Shopping
  • Product/Concept Test
  • Focus Group Discussion
  • In-depth Interviews
Type of Analysis Conducted
  • Frequencies and Cross Sectional Analysis
  • Predictive Modelling
  • Factor and Cluster Analysis
  • Conjoint Analysis
  • Perceptual Mapping
Full Service Market Research Firm (Qualitative)
  • Screener/Recruitment Guide Design
  • Discussion Guide Design
  • Moderation of Focus Group Discussions/Executive Interviews
  • Research Analysis
  • Presentation
Full Service Market Research Firm (Quantitative)
  • Sampling Design
  • Questionnaire Design
  • Data Collection
  • Data Analysis
  • Predictive Modeling
  • Report


No upcoming event!