Research

Research

Why do market research?

New Product Development
- Invest in market research to know if a new product will be well accommodated in the market before full scale launching of the product/service
Understanding Your Customers Better
- Segment your customers according to different behaviour types, attitudes, and lifestyle
- Measure customers’ satisfaction towards your product/service
- Determine price sensitivity of customers towards your product/service
Minimize Risk
- Identify consumers who are most likely to default/pose a credit risk
Making Investment Decisions
- Get a glimpse of you and your competitors’ performance in the industry
- Understand the economic, political and cultural climate of a certain territory
- Identify current and future trends and practices in the industry

Type of Studies Conducted

Usage, Attitude and Imagery Research
Advertising Research
Credit Risk Modelling
Price Sensitivity Research
Customer Satisfaction
Political Research
Economic Tracking Research
Brand Tracking Research
Mystery Shopping
Product/Concept Test
Focus Group Discussion
In-depth Interviews

Type of Analysis Conducted

Frequencies and Cross Sectional Analysis
Predictive Modelling
Factor and Cluster Analysis
Conjoint Analysis
Perceptual Mapping

Full Service Market Research Firm (Qualitative)

Screener/Recruitment Guide Design
Discussion Guide Design
Moderation of Focus Group Discussions/Executive Interviews
Research Analysis
Presentation

Full Service Market Research Firm (Quantitative)

Sampling Design
Questionnaire Design
Data Collection
Data Analysis
Predictive Modeling
Report